entreVersity | DesignEntrepreneurship | Lean Start-up > #DesignEntrepreneurship Bot > Design Value Index 211% higher return for design-centric enterprises
2015 dmi:Design Value Index Results and Commentary
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DesignEntrepreneurship Magazine Bot | Expert-driven artificial intelligence to select top articles and posts about #DesignEntrepreneurship and #LeanStartUp as used in #enterpriseeducation #entrepreneurshipeducation #entrepreneurialmindset #emprendimiento Design Value Index

OLDIE BUT GOODIE: The Design Management Institute’s 2015 Design Value Index (DVI), based on a portfolio of 16 publicly traded stocks from companies considered to be “design-centric” contingent on a set of criteria that reflects best practices in design management, shows a 211% return over the S&P 500. This marks the third year in a row we have seen such results in excess of 200% over the S&P.

The Design Management Institute and Motiv Strategies created the Design Value Index* as a means to measure the value of implementing best-in-class design management practices. Companies in the Index meet a set of six criteria for inclusion that includes the following:
Design operates at scale across the enterprise.
Design holds a prominent place on the company org chart, and either sits on the leadership team or directly reports to a leadership team member.
Experienced executives manage the Design function.
Design sees a growing level of investment to support its growing influence.
Design enjoys senior leadership support from the top tier of the organization.
The company has been publicly-traded on a U.S. exchange for the last ten years and thereby adheres to GAAP accounting rules.

2015 dmi:Design Value Index Results and Commentary—Design Management Institute. (n.d.). Retrieved October 26, 2019, from https://www.dmi.org/page/2015DVIandOTW

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