The Psychology Of Design

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entreVersity writes: Jeremiah Lam’s ‘The Psychology Of Design’ delves deeper into the Mind of the Design Entrepreneur by illustrating how three perception laws affect the design process. 

  • Hick’s Law:  describes the time it takes for a person to make a decision is a product of the possible choices he or she has: increasing the number of choices will increase the decision time logarithmically.  ‘If you want your users to have a smooth experience with your product, try reducing the number of options by limiting them to what a user needs.’
  • Miller’s Law: states that the average person can only keep a limited amount of information (5–9 items) in their mind at a period of time.
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Exploring the Reasons for Design Thinking Criticism

Exploring the Reasons for Design Thinking Criticism

entreVersity writes: This article by Shane Ketterman creatively SWOT-analyzes the criticisms against Design Thinking, particularly the oft-heard one that DT has become just a buzzword and a tick box that needs to be checked off with no clear understanding of what it is. He says “It has fallen victim to attacks because of its popularity and the desire to go against the grain. He concludes that “If used properly, design thinking is here to stay.”

Design thinking has been called revolutionary, a “failed experiment,” and a set of buzzwords. While contradictory, these statements shed light on the increasing criticism of design thinking.

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