entreVersity is a social-media-driven information platform that supports Plymouth State University’s new Bachelor’s degree and Certificate in Transformative Innovation & Design Entrepreneurship (the TIDE Program). We dedicated to re-imagining education for entrepreneurs through design-based enterprising mind-sets.
Human-centered design means serving real people; developing empathy with them; building as many possible solutions to their pains and frustrations as possible; testing low-resolutions pretotypes with them; and eventually implementing new solutions to improve their lives.
Design thinking is the approach to innovation that marries the core principles of design with best customer- or stakeholder-centric business practice. Design thinking is the ultimate form of creative enterprise because it uses creativity and imagination to achieve breakthrough innovations that solve real problems and create value for actual people.