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What does it mean to prototype in your life? In design, we can prototype products and services in order to see how they may react or work before full production begins. In our lives, we can prototype conversations and experiences to test how we might react in our future. […]
Howard Frederick writes: What is the definition of Design? Design Thinking is a slippery concept. As a noun, design has two meanings: either a scheming plan, aim, intention, goal, or purpose; or a concept, drawing, shape, sketch, or blueprint – even the entire finished product. As a verb, it also has two meanings: either to scheme, connive, plan, devise, or intend; or to invent, create, fabricate, or build. So, we could say ‘our design (purpose or intention) is to design (create or fabricate) the design (sketch or blueprint) of a design (finished outcome or product)! You can step into the semantics of design here: Hardt, M.… Read the rest
Howard Frederick writes: This article gives a quick and graphic introduction to empathy mapping. Design thinking is the opposite of the manager’s data-driven analysis because empathy means a focus on the human angle. Managers pay little attention to how to use customer co-creation and feedback to turn their new ideas into a business model that can be shared with a larger group.* Why does empathy matter? The market is flooded with products that hope to respond to consumers’ ever-changing needs. Research shows that customer co-creation or co-production (achieved through empathy) has a positive effect on the outcome of new production development because it results in a better fit to a customer’s preferences.… Read the rest
Howard Frederick writes: In my teaching I have always sought ways to make my students more ‘enterprising’, in the personality mind-set sense. This means from Art to Zoology, every student can create an (ad)venture, be it social, environmental, business, or whatever.
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They move from engaged to empowered. They become problem-solvers. They grow more empathetic. . . . They remain curious. They develop a maker mindset. They define themselves as problem-solvers.
Howard Frederick writes: If design thinking is so human-centred, why not start with the most important thing: your life. Most of us have two lives: the life we live, and the unlived life within us that we would like to live. Between the two stands resistance. This is where suicide prevention comes in. How to get from one to the other? ‘We are all capable of reinvention’, according to Bernard Roth, one of the founders of Stanford’s d.school and author of the book The Achievement Habit. Here is a fascinating article about using design thinking in the ‘wickedest problem’ of all. Design thinking (and suicide prevention) start with re-framing how you view yourself in the world.… Read the rest
Howard Frederick writes: Searching the web, you will see a plethora of design thinking process models that help explain what happens, when, to what, and why in the design process. When we use models, we aim to define steps in the design process. They can be linear, circular or iterative. Over the years, design thinking models have used a variety of terms, and they have differences and similarities in their stages. There is no one ‘right’ model. You may even be tempted to develop your own to suit a new context. Analysing the stages, Waloszek concludes that, despite some differences, the main stages in the design thinking process are similar among all models.
Waloszek, G.… Read the rest
entreProf says: Why does empathy matter? The market is flooded with products that hope to respond to consumers’ ever-changing needs. Some entrepreneurs begin with shiny new technology looking for a market, but ultimately it is the consumer who makes the final judgement as to whether a product is successful or not.43 Research shows that customer co-creation or co-production (achieved through empathy) has a positive effect on the outcome of new production development because it results in a better fit to a customer’s preferences. That’s why letting customers define the critical design criteria has become so important in the innovation process.
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Design Thinking and the Power of Empathy.
entreProf says: Throughout the world, there is enough youthful entrepreneurial energy to build a world that overcomes the challenges that we face. As Schumpeter pointed out, entrepreneurs generate innovations that ‘strike not at the margins of the profits and the outputs of existing firms, but at their foundations and their very lives’. It is about entrepreneurial leadership for ‘transformative innovation’. The demarcation ‘transformative’ describes those changes in the economy, environment, social welfare—indeed entire systems on Earth.[i] See for example Lord of the Rings Innovation.
Sir Peter Jackson
After a family friend gave the Jacksons a Super 8 cine-camera with Peter in mind, he began making short films with his friends. When he was 16 years old, Jackson dropped out of school and worked as a photo-engraver for a newspaper. Living at home with his parents, he saved his money to buy film equipment. His Oscar-award winning company, Weta Digital, is a digital visual effects company based in Wellington founded in 1993 to produce special effects for Jackson’s first film, the psychological drama Heavenly Creatures.… Read the rest
A born-global business is a firm that has deliberately ventured overseas soon after their establishment (within two years).[i] Thirty-five per cent of respondents to the 2017 Australian Business Foundation’s Born to be Global are ‘born global’ by this definition.[ii]
Acquired by TripAdvisor in 2014 for $200m, ‘curated’ travel site Viator was founded in Sydney in 1995 by high school drop-out Rod Cuthbert. ‘[I didn’t like] the American model of finishing high school, going straight to college, getting a degree, going to work for a large corporation . . . I just couldn’t be bothered taking exams in my final year of high school.… Read the rest