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Definition of Design: A Verb or a Noun?

entreVersity by Howard Frederick Posted on by

Howard Frederick writes:  What is the definition of Design?  Design Thinking is a slippery concept.  As a noun, design has two meanings: either a scheming plan, aim, intention, goal, or purpose; or a concept, drawing, shape, sketch, or blueprint – even the entire finished product. As a verb, it also has two meanings: either to scheme, connive, plan, devise, or intend; or to invent, create, fabricate, or build. So, we could say ‘our design (purpose or intention) is to design (create or fabricate) the design (sketch or blueprint) of a design (finished outcome or product)!   You can step into the … Continue reading →

Empathy Mapping to match customer needs

entreVersity by Howard Frederick Posted on by

Model of empathy mapping Howard Frederick writes:  This article gives a quick and graphic introduction to empathy mapping.  Design thinking is the opposite of the manager’s data-driven analysis because empathy means a focus on the human angle. Managers pay little attention to how to use customer co-creation and feedback to turn their new ideas into a business model that can be shared with a larger group.*  Why does empathy matter? The market is flooded with products that hope to respond to consumers’ ever-changing needs. Research shows that customer co-creation or co-production (achieved through empathy) has a positive effect on the outcome … Continue reading →

How to promote the enterprising mind-set amongst students

entreVersity by Howard Frederick Posted on by

Howard Frederick’s definition of the ‘enterprising mind-set’ Howard Frederick writes:  In my teaching I have always sought ways to make my students more ‘enterprising’, in the personality mind-set sense.  This means from Art to Zoology, every student can create an (ad)venture, be it social, environmental, business, or whatever. They move from engaged to empowered. They become problem-solvers. They grow more empathetic. . . . They remain curious. They develop a maker mindset. They define themselves as problem-solvers. Click here to view original web page at twitter.com … Continue reading →

Design Thinking for Suicide Prevention

entreVersity by Howard Frederick Posted on by

By Édouard Manet – https://commons.wikimedia.org/w/index.php?curid=154447 Howard Frederick writes: If design thinking is so human-centred, why not start with the most important thing:  your life. Most of us have two lives: the life we live, and the unlived life within us that we would like to live. Between the two stands resistance. This is where suicide prevention comes in.  How to get from one to the other? ‘We are all capable of reinvention’, according to Bernard Roth, one of the founders of Stanford’s d.school and author of the book The Achievement Habit.  Here is a fascinating article about using design thinking in … Continue reading →

Seven Steps of Design Thinking

entreVersity by Howard Frederick Posted on by

Howard Frederick writes:  Searching the web, you will see a plethora of design thinking process models that help explain what happens, when, to what, and why in the design process. When we use models, we aim to define steps in the design process. They can be linear, circular or iterative. Over the years, design thinking models have used a variety of terms, and they have differences and similarities in their stages. There is no one ‘right’ model. You may even be tempted to develop your own to suit a new context. Analysing the stages, Waloszek concludes that, despite some differences, the … Continue reading →

Use Design Thinking to Put Yourself in Your Customers’ Shoes

entreVersity by Howard Frederick Posted on by

entreProf says:  Why does empathy matter? The market is flooded with products that hope to respond to consumers’ ever-changing needs. Some entrepreneurs begin with shiny new technology looking for a market, but ultimately it is the consumer who makes the final judgement as to whether a product is successful or not.43 Research shows that customer co-creation or co-production (achieved through empathy) has a positive effect on the outcome of new production development because it results in a better fit to a customer’s preferences. That’s why letting customers define the critical design criteria has become so important in the innovation process. … Continue reading →

KPMG’s Benchmarking Transformative Innovation Impact 2018

entreVersity by Howard Frederick Posted on by

entreProf says:  Throughout the world, there is enough youthful entrepreneurial energy to build a world that overcomes the challenges that we face. As Schumpeter pointed out, entrepreneurs generate innovations that ‘strike not at the margins of the profits and the outputs of existing firms, but at their foundations and their very lives’.  It is about entrepreneurial leadership for ‘transformative innovation’.  The demarcation ‘transformative’ describes those changes in the economy, environment, social welfare—indeed entire systems on Earth.[i]  See for example Lord of the Rings Innovation. [i] Anderson, Philip, and Michael L. Tushman. 1990. “Technological Discontinuities and Dominant Designs: A Cyclical Model … Continue reading →

Lord of the Rings innovation

entreVersity by Howard Frederick Posted on by

Sir Peter Jackson Director Peter Jackson at the World premiere of the third part of Lord of the Rings in Wellington, New Zealand. After a family friend gave the Jacksons a Super 8 cine-camera with Peter in mind, he began making short films with his friends. When he was 16 years old, Jackson dropped out of school and worked as a photo-engraver for a newspaper.  Living at home with his parents, he saved his money to buy film equipment. His Oscar-award winning company, Weta Digital, is a digital visual effects company based in Wellington founded in 1993 to produce special … Continue reading →

Born global entrepreneurs

entreVersity by Howard Frederick Posted on by

A born-global business is a firm that has deliberately ventured overseas soon after their establishment (within two years).[i]  Thirty-five per cent of respondents to the 2017 Australian Business Foundation’s Born to be Global are ‘born global’ by this definition.[ii] Rod Cuthbert Acquired by TripAdvisor in 2014 for $200m, ‘curated’ travel site Viator was founded in Sydney in 1995 by high school drop-out Rod Cuthbert.  ‘[I didn’t like] the American model of finishing high school, going straight to college, getting a degree, going to work for a large corporation . . . I just couldn’t be bothered taking exams in my … Continue reading →

How to spot lucrative global opportunities

entreVersity by Howard Frederick Posted on by

Here’s the innovative business process that Big Apple Buddy created. https://www.bigapplebuddy.com/how-it-works/ In many countries, it is nearly impossible to get the latest products introduced in the US market until they ‘diffuse’ down.  One Australian couple spotted lucrative global opportunities delivering US-introduced (but not yet internationally introduced) products to customers wanting it all now.  Melbourne’s Phillis Chan and Ben Chaung picked up stakes from Melbourne and moved to consumerlandia, she leaving law and he his ops manager for Blue Apron.  Their friends back in Oz were constantly asking them ‘Can you get us’ this or that product and mail it.  They … Continue reading →