How to read The Economist

Some people believe that The Economist magazineis the greatest magazine in the world. It is required reading for every aspiring entrepreneur. The scope of reporting spans the globe, from the Tamil Tigers in Sri Lanka to the furniture industry of North Carolina. But it is the back few pages of each edition, called ‘Weekly Indicators’, that are the most important for globally oriented entrepreneurs. Using either the magazine itself or the website, study the following information and answer the questions below.

economist markets and data
This exercise relates to this part of the Economist

World markets

Market index

Market measures consist of weighted values of the components that make up certain lists of companies.… Read the rest

Map of the Asia-Pacific countries \ Asia-Pacific entrepreneurs trends by country

Top ten countries for Asia-Pacific entrepreneurs

Map of the Asia-Pacific countries
Map of the Asia-Pacific countries

In these challenging times, entrepreneurs can take advantage of opportunities in the Asia– Pacific region. Every entrepreneur reading this book will one day be dealing afar and anear. Just consider the potential in the top Asian countries with combined populations of 2.5 billion.[2]  Add to that another 1.7 billion in South Asia, a whopping East Asia & Pacific GDP of $22 trillion[3] buying more than 65% of Australia’s exports.[4]  Two-thirds of the emerging middle class resides on Australia’s doorstep.[5]  With self-promotion and education, Asia-Pacific entrepreneurs    — even more so than entrepreneurs from Europe or America — are in a great position to leverage their skills and capitalise on a greater understanding of and insight into Asian cultures.… Read the rest