It’s just like famous Harvard entrepreneurship professor Howard Stevenson once said, ‘Entrepreneurship is the pursuit of opportunity without regard to resources currently controlled’.[i]

Our job is to enable our customers to make heroes of themselves — Paul Cave

Using creative thought and determination, Paul Cave, founder and chairman of BridgeClimb, has created a $50 million business in just a few years, effectively monopolising an internationally famous Australian icon brand he doesn’t own, capitalising on huge advertising he doesn’t pay for, and sending a personally delivered word-of-mouth recommendation through one million customer heroes to arguably 100 million prospects around the world.… Read the rest