This is Part 3 in a multi-part blog on ‘Making an Entrepreneurial University: The Case of Plymouth State University.’ Parts 1 & 2 are here.
In Part 1, we recounted the history of Plymouth State University and outlined its innovative and novel learning model. We saw that structural problems forced the University to launch an audacious experiment, a university-wide Learning Model based around Innovation & Entrepreneurship.
Part 2 examined PSU’s opportunity to become a more enterprising institution Entrepreneurship education is becoming university-wide, drawing on cross-disciplinary programmes with diverse missions, rather than existing simply as a subspecialty in business programmes.
In Part 3, we see how the ‘Enterprising Mind-Set’ and ‘Design Habit of Mind’ can accelerate the institution’s transformation into an Entrepreneurial University.
Purpose—The purpose is to discuss the implementation of a design-driven ‘enterprise education’ program within two contexts: (1) a novel learning model emphasising innovation and entrepreneurship within an American regional comprehensive university; (2) a novel learning structure eliminating departments, school, and colleges in favour of a cross-disciplinary approach—in favour of an Integrated Cluster model.
Methodology/approach—The paper describes a novel entrepreneurship education learning model
called Transformative Innovation & Design Entrepreneurship (TIDE). This
singular case study reviews best practices in entrepreneurship education and
proposes a course of study specific to an Integrated Cluster learning model. It
focuses on the history and context of the case institution and concludes with a
discussion of the problematics of implementing such a programme.… Read the rest
Howard Frederick writes: What is the definition of Design? Design Thinking is a slippery concept. As a noun, design has two meanings: either a scheming plan, aim, intention, goal, or purpose; or a concept, drawing, shape, sketch, or blueprint – even the entire finished product. As a verb, it also has two meanings: either to scheme, connive, plan, devise, or intend; or to invent, create, fabricate, or build. So, we could say ‘our design (purpose or intention) is to design (create or fabricate) the design (sketch or blueprint) of a design (finished outcome or product)! You can step into the semantics of design here: Hardt, M.… Read the rest
Howard Frederick writes: This article gives a quick and graphic introduction to empathy mapping. Design thinking is the opposite of the manager’s data-driven analysis because empathy means a focus on the human angle. Managers pay little attention to how to use customer co-creation and feedback to turn their new ideas into a business model that can be shared with a larger group.* Why does empathy matter? The market is flooded with products that hope to respond to consumers’ ever-changing needs. Research shows that customer co-creation or co-production (achieved through empathy) has a positive effect on the outcome of new production development because it results in a better fit to a customer’s preferences.… Read the rest
Howard Frederick writes: In my teaching I have always sought ways to make my students more ‘enterprising’, in the personality mind-set sense. This means from Art to Zoology, every student can create an (ad)venture, be it social, environmental, business, or whatever.
They move from engaged to empowered. They become problem-solvers. They grow more empathetic. . . . They remain curious. They develop a maker mindset. They define themselves as problem-solvers.
Howard Frederick writes: If design thinking is so human-centred, why not start with the most important thing: your life. Most of us have two lives: the life we live, and the unlived life within us that we would like to live. Between the two stands resistance. This is where suicide prevention comes in. How to get from one to the other? ‘We are all capable of reinvention’, according to Bernard Roth, one of the founders of Stanford’s d.school and author of the book The Achievement Habit. Here is a fascinating article about using design thinking in the ‘wickedest problem’ of all. Design thinking (and suicide prevention) start with re-framing how you view yourself in the world.… Read the rest
What is your personal entrepreneurial ecosystem? Just as an ecosystem in the physical environment is a balanced, interdependent quasi-stable community of organisms living together, so its industrial analogue is the business ecosystem, which is a ‘balanced, quasi-stable collection of interdependent firms belonging to the same economy’. We can refer to geographical environments that influence you in supporting your quest for entrepreneurship.. According to Isenberg, entrepreneurs are most successful when they have access to the human, financial and professional resources they need, and operate in an environment in which policies encourage and safeguard entrepreneurs. This network is described as the ‘entrepreneurship ecosystem’.… Read the rest
After a family friend gave the Jacksons a Super 8 cine-camera with Peter in mind, he began making short films with his friends. When he was 16 years old, Jackson dropped out of school and worked as a photo-engraver for a newspaper. Living at home with his parents, he saved his money to buy film equipment. His Oscar-award winning company, Weta Digital, is a digital visual effects company based in Wellington founded in 1993 to produce special effects for Jackson’s first film, the psychological drama Heavenly Creatures.… Read the rest