Category Archives: Opportunity & Creativity

value, value proposition, consumer pain, bricolage, effectuation, gains, brain, opportunity identification,

Buckminster Fuller: The first author in design thinking

entreVersity by Howard Frederick Posted on by

Buckminster Fuller, the first design thinker Howard Frederick writes: How many of you designers are aware of the first design thinker? The 1960s was heralded as the ‘design science decade’ by the radical technologist Buckminster Fuller, who called for a ‘design science revolution’ based on science, technology, and rationalism to overcome the human and environmental problems that he believed could not be solved by politics and economics. He called it ‘anticipatory design science’, which he defined as human practice that would align men and women to the conscious design of our total environment, making Earth’s finite resources meet the needs … Continue reading →

Definition of Design: A Verb or a Noun?

entreVersity by Howard Frederick Posted on by

Howard Frederick writes:  What is the definition of Design?  Design Thinking is a slippery concept.  As a noun, design has two meanings: either a scheming plan, aim, intention, goal, or purpose; or a concept, drawing, shape, sketch, or blueprint – even the entire finished product. As a verb, it also has two meanings: either to scheme, connive, plan, devise, or intend; or to invent, create, fabricate, or build. So, we could say ‘our design (purpose or intention) is to design (create or fabricate) the design (sketch or blueprint) of a design (finished outcome or product)!   You can step into the … Continue reading →

‘Be famous for just one thing’: Paul Cave’s pursuit of opportunity and Sydney’s BridgeClimb

entreVersity by Howard Frederick Posted on by

 It’s just like famous Harvard entrepreneurship professor Howard Stevenson once said, ‘Entrepreneurship is the pursuit of opportunity without regard to resources currently controlled’.[i] Our job is to enable our customers to make heroes of themselves — Paul Cave BridgeClimb Sydney founder Paul Cave at opening of company’s new headquarters. Using creative thought and determination, Paul Cave, founder and chairman of BridgeClimb, has created a $50 million business in just a few years, effectively monopolising an internationally famous Australian icon brand he doesn’t own, capitalising on huge advertising he doesn’t pay for, and sending a personally delivered word-of-mouth recommendation through one … Continue reading →

Lord of the Rings innovation

entreVersity by Howard Frederick Posted on by

Sir Peter Jackson Director Peter Jackson at the World premiere of the third part of Lord of the Rings in Wellington, New Zealand. After a family friend gave the Jacksons a Super 8 cine-camera with Peter in mind, he began making short films with his friends. When he was 16 years old, Jackson dropped out of school and worked as a photo-engraver for a newspaper.  Living at home with his parents, he saved his money to buy film equipment. His Oscar-award winning company, Weta Digital, is a digital visual effects company based in Wellington founded in 1993 to produce special … Continue reading →