This is Part 3 in a multi-part blog on ‘Making an Entrepreneurial University: The Case of Plymouth State University.’ Parts 1 & 2 are here.
In Part 1, we recounted the history of Plymouth State University and outlined its innovative and novel learning model. We saw that structural problems forced the University to launch an audacious experiment, a university-wide Learning Model based around Innovation & Entrepreneurship.
Part 2 examined PSU’s opportunity to become a more enterprising institution Entrepreneurship education is becoming university-wide, drawing on cross-disciplinary programmes with diverse missions, rather than existing simply as a subspecialty in business programmes.
In Part 3, we see how the ‘Enterprising Mind-Set’ and ‘Design Habit of Mind’ can accelerate the institution’s transformation into an Entrepreneurial University.
Purpose—The purpose is to discuss the implementation of a design-driven ‘enterprise education’ program within two contexts: (1) a novel learning model emphasising innovation and entrepreneurship within an American regional comprehensive university; (2) a novel learning structure eliminating departments, school, and colleges in favour of a cross-disciplinary approach—in favour of an Integrated Cluster model.
Methodology/approach—The paper describes a novel entrepreneurship education learning model
called Transformative Innovation & Design Entrepreneurship (TIDE). This
singular case study reviews best practices in entrepreneurship education and
proposes a course of study specific to an Integrated Cluster learning model. It
focuses on the history and context of the case institution and concludes with a
discussion of the problematics of implementing such a programme.… Read the rest
Howard Frederick writes: How many of you designers are aware of the first design thinker? The 1960s was heralded as the ‘design science decade’ by the radical technologist Buckminster Fuller, who called for a ‘design science revolution’ based on science, technology, and rationalism to overcome the human and environmental problems that he believed could not be solved by politics and economics. He called it ‘anticipatory design science’, which he defined as human practice that would align men and women to the conscious design of our total environment, making Earth’s finite resources meet the needs of humanity without disrupting the ecological processes of the planet.… Read the rest
Howard Frederick writes: What is the definition of Design? Design Thinking is a slippery concept. As a noun, design has two meanings: either a scheming plan, aim, intention, goal, or purpose; or a concept, drawing, shape, sketch, or blueprint – even the entire finished product. As a verb, it also has two meanings: either to scheme, connive, plan, devise, or intend; or to invent, create, fabricate, or build. So, we could say ‘our design (purpose or intention) is to design (create or fabricate) the design (sketch or blueprint) of a design (finished outcome or product)! You can step into the semantics of design here: Hardt, M.… Read the rest
It’s just like famous Harvard entrepreneurship professor Howard Stevenson once said, ‘Entrepreneurship is the pursuit of opportunity without regard to resources currently controlled’.[i]
Our job is to enable our customers to make heroes of themselves — Paul Cave
Using creative thought and determination, Paul Cave, founder and chairman of BridgeClimb, has created a $50 million business in just a few years, effectively monopolising an internationally famous Australian icon brand he doesn’t own, capitalising on huge advertising he doesn’t pay for, and sending a personally delivered word-of-mouth recommendation through one million customer heroes to arguably 100 million prospects around the world.… Read the rest
After a family friend gave the Jacksons a Super 8 cine-camera with Peter in mind, he began making short films with his friends. When he was 16 years old, Jackson dropped out of school and worked as a photo-engraver for a newspaper. Living at home with his parents, he saved his money to buy film equipment. His Oscar-award winning company, Weta Digital, is a digital visual effects company based in Wellington founded in 1993 to produce special effects for Jackson’s first film, the psychological drama Heavenly Creatures.… Read the rest