Category Archives: Opportunity & Creativity

value, value proposition, consumer pain, bricolage, effectuation, gains, brain, opportunity identification,

Design entrepreneurship combines science, culture, and values

entreVersity by Prof. Howard Frederick Posted on by  

We can look at design entrepreneurship through a variety of lenses, including history, mindsets, perception, problems, cognition/reasoning, and tools and practices.

Designerly ways of knowing

Design Thinking begins with an eraser
Design Thinking begins with an eraser

The roots of design thinking theory go back to two streams of literature: the design literature, dating back to the 1960s; and management theory literature, starting around the turn of the millennium.[1] Most people date the origin of design thinking to Herbert Simon’s 1969 book Sciences of the Artificial. Simon wrote that ‘everyone Read the rest

Design is all around you

entreVersity by Prof. Howard Frederick Posted on by  
Everything you see has been designed by people that were no smarter than you.

Everything you see has been designed – sometimes, as Steve Jobs once said, ‘by people that were no smarter than you’. If you look up from this screen, almost everything you see is the product of the force of human intelligence to generate a solution for human needs. If you are inside, you will first see the more obvious objects of design: a telephone, a cup, a desk light, a building opposite, a computer, a chair, and even clothes. But don’t forget the intangible, sometimes hidden, products of design, such as word-processing software, computer circuit boards and chips, telephone SIMs, even the order of books on the shelf, not to mention images, documents, lists and reminders.… Read the rest

Buckminster Fuller: The first author in design thinking

entreVersity by Prof. Howard Frederick Posted on by  
Buckminster Fuller, the first design thinker

Howard Frederick writes: How many of you designers are aware of the first design thinker? The 1960s was heralded as the ‘design science decade’ by the radical technologist Buckminster Fuller, who called for a ‘design science revolution’ based on science, technology, and rationalism to overcome the human and environmental problems that he believed could not be solved by politics and economics. He called it ‘anticipatory design science’, which he defined as human practice that would align men and women to the conscious design of our total environment, making Earth’s finite resources meet the needs of humanity without disrupting the ecological processes of the planet.… Read the rest

Definition of Design: A Verb or a Noun?

entreVersity by Prof. Howard Frederick Posted on by  

Howard Frederick writes:  What is the definition of Design?  Design Thinking is a slippery concept.  As a noun, design has two meanings: either a scheming plan, aim, intention, goal, or purpose; or a concept, drawing, shape, sketch, or blueprint – even the entire finished product. As a verb, it also has two meanings: either to scheme, connive, plan, devise, or intend; or to invent, create, fabricate, or build. So, we could say ‘our design (purpose or intention) is to design (create or fabricate) the design (sketch or blueprint) of a design (finished outcome or product)!   You can step into the semantics of design here: Hardt, M.… Read the rest

‘Be famous for just one thing’: Paul Cave’s pursuit of opportunity and Sydney’s BridgeClimb

entreVersity by Prof. Howard Frederick Posted on by  

 It’s just like famous Harvard entrepreneurship professor Howard Stevenson once said, ‘Entrepreneurship is the pursuit of opportunity without regard to resources currently controlled’.[i]

Our job is to enable our customers to make heroes of themselves — Paul Cave

BridgeClimb Sydney founder Paul Cave at opening of company’s new headquarters.

Using creative thought and determination, Paul Cave, founder and chairman of BridgeClimb, has created a $50 million business in just a few years, effectively monopolising an internationally famous Australian icon brand he doesn’t own, capitalising on huge advertising he doesn’t pay for, and sending a personally delivered word-of-mouth recommendation through one million customer heroes to arguably 100 million prospects around the world.… Read the rest

Lord of the Rings innovation

entreVersity by Prof. Howard Frederick Posted on by  

Sir Peter Jackson

New Zealander Peter Jackson
Director Peter Jackson at the World premiere of the third part of Lord of the Rings in Wellington, New Zealand.

After a family friend gave the Jacksons a Super 8 cine-camera with Peter in mind, he began making short films with his friends. When he was 16 years old, Jackson dropped out of school and worked as a photo-engraver for a newspaper.  Living at home with his parents, he saved his money to buy film equipment. His Oscar-award winning company, Weta Digital, is a digital visual effects company based in Wellington founded in 1993 to produce special effects for Jackson’s first film, the psychological drama Heavenly Creatures.… Read the rest