How to create an innovative culture

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Developing an innovative culture is shooting up the priority list for design-led ventures. Driven by a surge of disruptive startups innately built on new ideas and technology, well-established corporates are now seeking out a more forward-thinking approach to business through early innovation indicators.

Traditionally, corporates have adopted a zero-tolerance approach to risks or mistakes. But to develop an innovative culture, big businesses must become much more comfortable with failure.

It’s a risky business, but developing a culture where failures are acceptable, or even considered a good thing, can end up being a big advantage for larger companies looking to disrupt their markets. The real challenge is learning from those failures.

Bayer has an innovation programme where small teams explore, design and validate new business models using fast experimentation in close collaboration with its customers.

Leonards, A. (2019, December 9). How to create an innovative culture. Raconteur.

View source article at How to create an innovative culture

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