entreversity writes: In the new Theory of Biosphere Entrepreneurship, McDonough and Braungart (see figure below) envision a world without waste, a world without poisons and a world in which all materials are continuously recycled. Cradle-to-cradle suggests that entrepreneurs must protect and enrich ecosystems, making them not just efficient but essentially waste free. Award-winning architect Safia Qureshi decided to invent a better alternative to the disposable paper cup sold by coffee shops around the world: the re-usable coffee cup using the cradle-to-cradle model.
An estimated 600 billion coffee cups are thrown out every year. That’s 600 billion plastic lids and 600 billion pieces of paper coated in plastic insulation, none of which can be recycled. Award-winning architect Safia Qureshi decided to invent a better alternative to the disposable paper cup sold by coffee shops around the world: the re-usable coffee cup. She co-founded London-based firm Studio [D] Tale, which uses design to create high-impact change in cities. And four years ago, they turned their attention to inventing a circular system for cups that would be easily adopted by both coffee shops and coffee drinkers.Segran, E. (2019, September 13). This coffee cup can be reused 132 times. Here’s how to try one. Retrieved September 15, 2019, from Fast Company website: https://www.fastcompany.com/90399753/this-coffee-cup-can-be-reused-132-times-heres-how-to-try-one See her video at https://www.designindaba.com/videos/creative-work/safia-qureshi-project-help-eliminate-paper-cup-waste-london
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