Entrepreneurship - Graphic design

This significant article has great content about Design Entrepreneurship and Innovation and on how design education (including design entrepreneurship) can better prepare students to play value-creating roles in brand-driven innovation| Other posts in Design Thinking | Re-imagining education for entrepreneurs through design-based enterprising mind-sets. | #DesignEntrepreneurship Magazine Bot uses expert-driven AI to choose top articles/posts about #DesignEntrepreneurship, #DesignThinking, and #LeanStartUp in #entrepreneurshipeducation #entrepreneurialmindset #emprendimiento Like this feed? Subscribe here |

Sources: Montana, Carlos. “Strategy, Entrepreneurship and Innovation in Design Education for Future Practice.” Medium, May 17, 2020. https://www.researchgate.net/publication/341344188_Strategy_Entrepreneurship_and_Innovation_in_Design_Education_for_Future_Practice. and https://medium.com/dubai-institute-of-design-and-innovation/strategy-entrepreneurship-and-innovation-in-design-education-for-future-practice-2331ca6ed4de.

How can design education better prepare students to play value-creating roles in future practices? This paper discusses strategy, entrepreneurship and innovation in design education, using examples of educational projects initiated by the authors. These projects range from: strategic design of systems, services and user-experiences to projects that enhance entrepreneurial skills and the intervention of designers — educating management students. The paper offers ideas for design educators and exemplifies increasing values in design education.

Design disciplines are evolving with society and technology, and a ‘dematerialisation’ of design is manifesting in service design, user experience design, digital design, strategic design, and others. An interesting example of this evolution is the recently changed orientation of the former International Council of Societies of Industrial Design (ICSID), which was re-branded as the World Design Organization (WDO). WDO (2017) proposed that ‘(Industrial) Design is a strategic problem-solving process that drives innovation, builds business success, and leads to a better quality of life through innovative products, systems, services, and experiences’. This demonstrates a change in roles within design, from stylistic, cosmetic or decorative, to more tactic roles such as making products and services more functional and desirable, through interaction design, experience design and brand-driven innovation. The broader role of contemporary design acquires new value as a strategic resource, capable of fostering innovation, sustainability, as well as the creation of new business models and national policies which are shaping today’s society.

Design disciplines are evolving with society and technology, and a ‘dematerialisation’ of design is manifesting in service design, user experience design, digital design, strategic design, and others. An interesting example of this evolution is the recently changed orientation of the former International Council of Societies of Industrial Design (ICSID), which was re-branded as the World Design Organization (WDO). WDO (2017) proposed that ‘(Industrial) Design is a strategic problem-solving process that drives innovation, builds business success, and leads to a better quality of life through innovative products, systems, services, and experiences’. This demonstrates a change in roles within design, from stylistic, cosmetic or decorative, to more tactic roles such as making products and services more functional and desirable, through interaction design, experience design and brand-driven innovation. The broader role of contemporary design acquires new value as a strategic resource, capable of fostering innovation, sustainability, as well as the creation of new business models and national policies which are shaping today’s society.

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