Healthcare

DesignEntrepreneurship Magazine Bot | Like this blog? Subscribe here | design thinking in healthcare| Expert-driven AI selects top articles and posts about #DesignEntrepreneurship, #DesignThinking, and #LeanStartUp as used in #enterpriseeducation #entrepreneurshipeducation #entrepreneurialmindset #emprendimiento More Design Thinking Use Cases

Design Thinking is a problem-solving approach that focuses on human behavior and needs. The process employs empathy, voluminous idea generation, rapid prototyping, and continuous testing to tackle complex challenges. Design thinkers in healthcare use the DT mindset take great efforts to understand patients and their experiences before coming up with solutions. They rely on their thorough understanding of patients to map the rest of the process. And because design thinking is iterative, feedback is sought early and often, especially from users on both sides.

Case in point –
A study investigating the hypothesis that improving access to healthcare for the transportation-disadvantaged population revealed that 3.6 million people miss or delay/reschedule their medical appointments due to issues related to unreliable transportation. This accounts to billions of dollars in annual costs for healthcare providers across the nation. These missed or last-minute reschedules end up creating several operational challenges as well, like schedule disruptions of care providers to interference with patient care and treatment. The specific reasons behind these no-show cases hold the key to improving the overall patient experience and saving those billions that go down the drain. In such cases, User Experience (UX) research and synthesis deep dives into assimilating and decoding user behavior — from what happens before people get to the hospital to what happens after they leave — reveals telling insights that usually go unnoticed.

User research techniques like contextual inquiries, user interviews, surveys and questionnaires, card sorting, etc. do the job of mapping the user journey from the point of origin to the destination — and thereby covering their pain points at various stages.

Design thinking helps the healthcare sector become proactive instead of reactive. Healthcare is no longer relegated to the environs of a hospital or clinic. Monitoring human health is now a 24/7 activity with apps and wearables being an integral aspect of life as we know it. Ideation — a phase of design thinking which is an iterative process of finding creative solutions — is what helps keep up with this frenetic pace of progress.

Mehta, Bansi. “Design Thinking in Healthcare.” Medium, November 26, 2019. https://medium.com/@bansi.koru/design-thinking-in-healthcare-c3d8a6df4873.

View source article at Design Thinking in Healthcare

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