DesignEntrepreneurship Magazine Bot | Expert-driven AI selects top articles and posts about #DesignEntrepreneurship, #DesignThinking, and #LeanStartUp as used in #enterpriseeducation #entrepreneurshipeducation #entrepreneurialmindset #emprendimiento https://www.entreversity.com/?s=use+cases design thinking strategy Design thinking Strategy critique
There’s a big search on for what’s next after design thinking. Kal Joffres argues that human-centred design is superficial. It ignores the bigger picture. For example, human-centred design can give us a great car sharing experience — but Uber is ultimately making cities worse to live in because it creates more traffic. So design thinking is nice for users, but it doesn’t pay enough attention to strategy, or the planet, or something else. Instead we need: life-centred design, which argues that we need to design considering that all life on the planet is connected — not just design for people.
We need solutions that people want and that can scale, and are good for the environment, or whatever might be the essential considerations. If people are doing human-centred design without paying attention to strategy, it’s not good design! If people are designing products that are convenient but that destroy the environment, it’s not good design. If people are designing solutions that fail to solve the problem — or create more problems — because they don’t think about their solution being part of a broader system, it’s not good design. And that’s true for all the alternatives to human-centred design. A systemic approach to climate change that people don’t want or isn’t strategic for the implementing organisation isn’t going to work.