Model of empathy mapping
Model of empathy mapping

entreVersity writes:  This article gives a quick and graphic introduction to empathy mapping.  Design thinking is the opposite of the manager’s data-driven analysis because empathy means a focus on the human angle. Managers pay little attention to how to use customer co-creation and feedback to turn their new ideas into a business model that can be shared with a larger group.*  Why does empathy matter? The market is flooded with products that hope to respond to consumers’ ever-changing needs. Research shows that customer co-creation or co-production (achieved through empathy) has a positive effect on the outcome of new production development because it results in a better fit to a customer’s preferences. That’s why letting customers define the critical design criteria has become so important in the innovation process. *Stigliani, I. (2017, June 22). Design thinking – the skill every MBA student needs. Financial Times. Retrieved from https://www.ft.com/content/cbf70424-422a-11e7-82b6-896b95f30f58 

What is an Empathy Map? Empathetic thinking might not be something you’d jump to address when outlining a basic plan of action for a client. However, it is slowly creeping into business concept planning and product strategy in the form of an empathy map. To put it simply, an […]

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(By GNOME icon artists (https://github.com/GNOME/gnome-icon-theme) [CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0) or LGPL (https://www.gnu.org/copyleft/lgpl.html)], via Wikimedia Commons)

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