Dr Federico’s Vimeo MashUp on Coronavirus and Design Thinking

Due to COVID-19 in Spring 2020, all of my classes at Plymouth State University (see “Making of an Entrepreneurial University“) went suddenly online and students fled to remote locations. We were all heartbroken! My objectives in teaching Coronavirus and Design Thinking were emotional as much as educational to support students Continue Reading

Image Logo on Coronavirus, design thinking and COVID-19

Open-source 3D-printed coronavirus ventilator prototype

#DesignEntrepreneurship Magazine Bot | Like this magazine? Subscribe here | coronavirus ventilator prototype  | Expert-driven AI top articles posts about #DesignEntrepreneurship, #DesignThinking, and #LeanStartUp in #entrepreneurshipeducation #entrepreneurialmindset #emprendimiento More Design Thinking Use Cases | In a great example of what can happen when smart, technically-oriented people come together in a Continue Reading

Image Brando Godfather

Criminal entrepreneurs in Australia

Just as social and business entrepreneurs share many personality traits there are many of those traits that they share with criminal entrepreneurs. These people have to be excellent risk managers and information managers. They are future-oriented organisation builders. Like business entrepreneurs, they are continually working the edge or the margin. Continue Reading

Image of Blackbirding

Benjamin Boyd, Australian buccaneer entrepreneur, eaten by cannibals

Australia’s history is full of famous entrepreneurs who worked for good or evil. The following is the colorful story of Benjamin Boyd, Australia’s nineteenth-century originator of the get-rich-quick scheme. He was certainly not the first in a long list of Australian Criminal Entrepreneurs and opportunists.   Also available is the Wikipedia Continue Reading

3D manufacturing

End of Home Depot? 3D printing as a disruptive business model

Because of its economics of scale and elimination of complexity, additive manufacturing (AM), for example with 3D printing, allow us cheaply and quickly to iterate our design ideas into repeated forms to validate the product-solution fit, even to customize products down to user/market of one customer. We can go through Continue Reading

Eye reflection of Google

Design and perception to spot entrepreneurial opportunity

What do design entrepreneurs need to know about human sense perceptions? You have to be a bit of a behavioral scientist to design well. To be a good design entrepreneur, you must be aware of how people actually see and how the brain interprets stimuli. What you think people are Continue Reading

Irula people - Tamil Nadu

Use case: Designing a better solution for the Irula rat catchers

Watch the 3-minute video about the Irula rat catchers When we design a new product, we keep in mind the concrete needs, fears, desires, frustrations, and pains of the customer or stakeholder. In this famous case analysis by Siri Tejesen, designers solved a terrible customer pain — respiratory diseases — Continue Reading


Use case: Social ethnodroids for pretotyping in language learning

In this two-part essay, in Using Pretotype vs Prototype in hypothesis-based entrepreneurship, we first introduced the concepts of pretotyping and hypothesis-driven entrepreneurship.  In the second part, we are going to apply this approach to pretotyping in language learning using an ethnographic robot called a social ethnodroid. See also another pretotyping Continue Reading

Patheos - Thought

Using Pretotype vs Prototype in hypothesis-based entrepreneurship

In this two-part  essay, we first cover the concepts of pretotype vs prototype and hypothesis-based entrepreneurship.  In the second part, Use case: Social ethnodroids for pretotyping in language learning, we are going to apply this approach to the design of children’s language learning toys using an ethnographic robot called a Continue Reading


Empathic mindset: Key to design entrepreneurship

Elsewhere we have discussed the mind of the design entrepreneur. The designerly mindset is based foremost on empathy, namely, the ability to put yourself into your customer’s/client’s/stakeholder’s shoes to understand problems from their perspective. A key trait of design entrepreneurs is cultivating the empathic mindset. When you can do this, Continue Reading

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