entreVersity writes: This article by Shane Ketterman creatively SWOT-analyzes the criticisms against Design Thinking, particularly the oft-heard one that DT has become just a buzzword and a tick box that needs to be checked off with no clear understanding of what it is. He says “It has fallen victim to attacks because of its popularity and the desire to go against the grain. He concludes that “If used properly, design thinking is here to stay.”
Design thinking has been called revolutionary, a “failed experiment,” and a set of buzzwords. While contradictory, these statements shed light on the increasing criticism of design thinking. Design Thinking If you aren’t familiar with design thinking, Tim Brown, CEO of design consultancy IDEO , defines it as “a human-centered […]
Ketterman, Shane. “Exploring the Reasons for Design Thinking Criticism.” Toptal Design Blog. Accessed June 19, 2019. https://www.toptal.com/designers/product-design/design-thinking-criticism.
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