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Benefit variables are when you divide up your customer base according to their perceptions of benefits or advantages that they receive from a product or service. Some customers highly value quality, others performance, customer service or special features.

Cover of Frederick, O'Connor, Kuratko (2019), Entrepreneurship Theory Process Practice (Melbourne: Cengage) Glossary term from Asia-Pacific edition of Entrepreneurship Theory Process Practice (Melbourne: Cengage, 2019)

Synonyms:
benefit variables
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