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The major priority of the organization in terms of its measure of value created. Typically, it is economic but increasingly social and environmental value is being included. (See also triple bottom line.)

Cover of Frederick, O'Connor, Kuratko (2019), Entrepreneurship Theory Process Practice (Melbourne: Cengage) Glossary term from Asia-Pacific edition of Entrepreneurship Theory Process Practice (Melbourne: Cengage, 2019)

Synonyms:
bottom line
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