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A technique for creative idea and solution generation through unstructured group discussion. Every member of the group thinks aloud and suggests as many solutions as possible, no matter how eccentric or unusual they might be.

Cover of Frederick, O'Connor, Kuratko (2019), Entrepreneurship Theory Process Practice (Melbourne: Cengage) Glossary term from Asia-Pacific edition of Entrepreneurship Theory Process Practice (Melbourne: Cengage, 2019)

Synonyms:
brainstorming
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