An entrepreneurial behaviour whereby information and/or expertise is sought to evaluate whether the risk involved in pursuing an opportunity is calculable and worthy of the potential loss.

Glossary term from Asia-Pacific edition of Entrepreneurship Theory Process Practice (Melbourne: Cengage, 2019)

• About
• Latest Posts

entreVersity

entreVersity's content has been vetted by professional editors and authors for more than twenty years.  If you have a correction, please contact mailto:[email protected]

Latest posts by entreVersity (see all)

• Prototyping Your Life - January 15, 2019
• Definition of Design: A Verb or a Noun? - September 5, 2018
• Empathy Mapping to match customer needs - September 5, 2018