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A measure of the movement of money within a business venture, including all outflows and inflows. Usually measured for a specified period of time either in the past or in the future. The flow of money in must provide timely coverage for any necessary flows of money out of the business venture. Never, even temporarily, run out of cash flow.

Cover of Frederick, O'Connor, Kuratko (2019), Entrepreneurship Theory Process Practice (Melbourne: Cengage)Glossary term from Asia-Pacific edition of Entrepreneurship Theory Process Practice (Melbourne: Cengage, 2019)

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