The process of introducing a new product into the market; sequence of actions necessary to achieve market entry and general market competitiveness of new innovative technologies, processes and products.
Glossary term from Asia-Pacific edition of Entrepreneurship Theory Process Practice (Melbourne: Cengage, 2019)
Latest posts by entreVersity (see all)
- The Psychology Of Design - June 19, 2019
- Exploring the Reasons for Design Thinking Criticism - June 19, 2019
- Prototyping Your Life - January 15, 2019