A targeted group of customers that fit a certain profile. Customer segments aid decisions on where and how a product or service will be marketed. May be defined in many ways,including geographic,demographic,and psychographic and combinations of these,or in any other way that narrows the focus toward a group of potential purchasers,either individuals or businesses.
Glossary term from Asia-Pacific edition of Entrepreneurship Theory Process Practice (Melbourne: Cengage, 2019)
Have coached 1000s | Design Thinking trainer
Greater Boston Area
Latest posts by Howard Frederick (see all)
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