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A targeted group of customers that fit a certain profile. Customer segments aid decisions on where and how a product or service will be marketed. May be defined in many ways, including geographic, demographic, and psychographic and combinations of these, or in any other way that narrows the focus toward a group of potential purchasers, either individuals or businesses.

Cover of Frederick, O'Connor, Kuratko (2019), Entrepreneurship Theory Process Practice (Melbourne: Cengage)Glossary term from Asia-Pacific edition of Entrepreneurship Theory Process Practice (Melbourne: Cengage, 2019)