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A proven and repeatable creative problem-solving and product development methodology that combines the needs of real people with the possibilities of technology and the necessary business success.

Cover of Frederick, O'Connor, Kuratko (2019), Entrepreneurship Theory Process Practice (Melbourne: Cengage) Glossary term from Asia-Pacific edition of Entrepreneurship Theory Process Practice (Melbourne: Cengage, 2019)

Synonyms:
design thinking
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