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(1) A complex business activity that uses design tools to meld form and function with manufacturability and marketability. (2) To devise courses of action aimed at changing existing situations into preferred ones.

Cover of Frederick, O'Connor, Kuratko (2019), Entrepreneurship Theory Process Practice (Melbourne: Cengage) Glossary term from Asia-Pacific edition of Entrepreneurship Theory Process Practice (Melbourne: Cengage, 2019)

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