hypermarket | entreVersity | Design Entrepreneurship

« Back to Glossary Index

A business model focusing on high-volume, low- margin sales, offering a product or service at a price lower than cost. Walmart and Amazon have implemented this business model.

Cover of Frederick, O'Connor, Kuratko (2019), Entrepreneurship Theory Process Practice (Melbourne: Cengage) Glossary term from Asia-Pacific edition of Entrepreneurship Theory Process Practice (Melbourne: Cengage, 2019)

Synonyms:

hypermarket

entreVersity | Design Entrepreneurship

Re-imagining education for entrepreneurs through #DesignEntrepreneurship

Search

Enjoy this blog? Help spread the word :-)

Except where otherwise noted, the content on this site is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.
Copyright Howard Frederick articles are all timestamped and protected by Blockchain.