A method of testing an idea in which you impersonate the new product you have in mind. For example, take a Lotus Roadster, rip out the fossil fuel and install all-electric (along with slightly different body). This is the actual test Elon Musk used in building the Tesla.

Cover of Frederick, O'Connor, Kuratko (2019), Entrepreneurship Theory Process Practice (Melbourne: Cengage) Glossary term from Asia-Pacific edition of Entrepreneurship Theory Process Practice (Melbourne: Cengage, 2019)

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