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pretotyping

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The stage, before prototyping, where we develop early, low-cost virtual, physical and experiential artefacts for gaining feedback.

Cover of Frederick, O'Connor, Kuratko (2019), Entrepreneurship Theory Process Practice (Melbourne: Cengage) Glossary term from Asia-Pacific edition of Entrepreneurship Theory Process Practice (Melbourne: Cengage, 2019)

Synonyms:
pretotyping
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