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The stage, after pretotyping, where you develop an early version of the product or service for the purpose of testing design and assembly before producing the final marketable product.

Cover of Frederick, O'Connor, Kuratko (2019), Entrepreneurship Theory Process Practice (Melbourne: Cengage) Glossary term from Asia-Pacific edition of Entrepreneurship Theory Process Practice (Melbourne: Cengage, 2019)

Synonyms:
prototyping
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