« Back to Glossary Index

A statement that envisions a desired leadership position for a venture for the purpose of guiding resource allocation, providing stability under changing circumstances, focusing attention on the essence of winning and motivating people by communicating value while leaving room for individual and team contributions.

Cover of Frederick, O'Connor, Kuratko (2019), Entrepreneurship Theory Process Practice (Melbourne: Cengage) Glossary term from Asia-Pacific edition of Entrepreneurship Theory Process Practice (Melbourne: Cengage, 2019)

Synonyms:
strategic intent
Close
@entreVersity | #DesignEntrepreneurship | #designdrivenpedagogy

Re-imagining education for entrepreneurs through design-based mind-sets and methods.

close

Enjoy this blog? Help spread the word :-)

Creative Commons License
Except where otherwise noted, the content on this site is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.
Copyright Howard Frederick articles are all timestamped and protected by Blockchain.