CNN recently called Amazon "the most valuable company on the planet". A big part of the goliath's success comes down to design thinking and founder Jeff Bezos's insistence on an empty chair. Image credit: Mein Deal on Unsplash. Bezos’s legendary empty chair is present in every meeting. It represents the customer. Whatever Amazon says or does must always be to its customers’ benefit. From an aesthetic point of view, Amazon’s website is neither simple nor beautiful – two things we expect of good design. Instead, it focuses on the simplicity of experience, guided by customer empathy. It’s phenomenal to [...]
View source article at How to use design thinking to build the next Amazon
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