Image credit: Mein Deal on Unsplash.
Please follow and like us:
Visit Us
Follow Me

CNN recently called Amazon “the most valuable company on the planet”. A big part of the goliath’s success comes down to design thinking and founder Jeff Bezos’s insistence on an empty chair. Image credit: Mein Deal on Unsplash. Bezos’s legendary empty chair is present in every meeting. It represents the customer. Whatever Amazon says or does must always be to its customers’ benefit. From an aesthetic point of view, Amazon’s website is neither simple nor beautiful – two things we expect of good design. Instead, it focuses on the simplicity of experience, guided by customer empathy. It’s phenomenal to […]

View source article at How to use design thinking to build the next Amazon

Follow me


Content Master at entreVersity
entreVersity's content has been vetted by professional editors and authors for more than twenty years.  If you have a correction, please contact [email protected]
Follow me

Leave a Reply

Your email address will not be published. Required fields are marked *

@entreVersity | #DesignEntrepreneurship | #designdrivenpedagogy

Re-imagining education for entrepreneurs through design-based mind-sets and methods.


Enjoy this blog? Help spread the word :-)

Creative Commons License
Except where otherwise noted, the content on this site is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.
Copyright Howard Frederick articles are all timestamped and protected by Blockchain.