Design thinking - Problem solving
Bim Bam Banana homepage Christmas 2006

The iPod toilet roll holder was one of the hot gadgets from during the 2006 Christmas season. ‘Now you can bring your iPod everywhere – and we mean everywhere!’ It was actually a high-tech toilet paper dispenser with a built-in iPod docking station. ‘Listen to your favourite music on your iPod while brushing your teeth, in the shower, in the spa, or when you are on the Throne.’ Features included high-performance moisture-free speakers, charger, audio selector, and an integrated toilet paper holder that can be easily folded into a stereo dock. It even has tweeters and woofers!

Case study: Questions

1         What customer needs does this product satisfy?

2         How would you validate the market need for this product?

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