Simply Explained: Design Thinking 101

#DesignEntrepreneurship Magazine Bot | Like this magazine? Subscribe here | design thinking process 101 | Expert-driven AI selects top articles and posts about #DesignEntrepreneurship, #DesignThinking, and #LeanStartUp as used in #enterpriseeducation #entrepreneurshipeducation #entrepreneurialmindset #emprendimiento More Design Thinking Use Cases

It’s a bit controversial, and its focus is more on customers than strategy. Moreover, there’s a bit of confusion in the definitions, for Design Thinking, Human-Centered Design and Business Design are terms that are used interchangeably in design thinking education and have sort of become buzz words especially in the world of innovation. OQ Omar Qadri writes a good high-level overview of each phase of the approach toward a reconciliation of terms.

By using design thinking, you make decisions based on what future customers really want instead of relying only on historical data or making risky bets based on instinct instead of evidence

Phase 1 — Inspiration or Empathy & Need-Finding

Phase 2 — Ideation or Prototyping

Phase 3 — Implementation or Strategy

Ending with Roger Martin’s Choice Cascade framework

Qadri, O.-O. (2019, November 30). Simply Explained: Design Thinking 101. Medium.

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