entreVersity writes: Talkwalker & Social Intelligence Lab just published “The State of Social Intelligence”. Social Intelligence (SI) is the ability to successfully build relationships and navigate social environments (Golman, 2007). Design Thinking requires SI: subjective reasoning, imagination, negotiation, questioning, empathy, storytelling, design. Forget market research. SI is the 21st century market research — real-time. Download the full report. See also, Goleman, Daniel. Social Intelligence: The New Science of Human Relationships. Reprint edition. New York, NY: Bantam, 2007. http://www.danielgoleman.info/topics/social-intelligence/
Social data is more important than ever. In fact, 80% of people say that social data provides insights that cannot be found elsewhere. That’s just a sample of what our partnership with the Social Intelligence Lab discovered in the State of Social Intelligence survey.