We can look at design entrepreneurship through a variety of lenses, including history, mindsets, perception, problems, cognition/reasoning, and tools and practices.
Designerly ways of knowing
The roots of design thinking theory go back to two streams of literature: the design literature, dating back to the 1960s; and management theory literature, starting around the turn of the millennium. Most people date the origin of design thinking to Herbert Simon’s 1969 book Sciences of the Artificial. Simon wrote that ‘everyone Read the rest
Howard Frederick writes: How many of you designers are aware of the first design thinker? The 1960s was heralded as the ‘design science decade’ by the radical technologist Buckminster Fuller, who called for a ‘design science revolution’ based on science, technology, and rationalism to overcome the human and environmental problems that he believed could not be solved by politics and economics. He called it ‘anticipatory design science’, which he defined as human practice that would align men and women to the conscious design of our total environment, making Earth’s finite resources meet the needs of humanity without disrupting the ecological processes of the planet.… Read the rest