In these challenging times, entrepreneurs can take advantage of opportunities in the Asia– Pacific region. Every entrepreneur reading this book will one day be dealing afar and anear. Just consider the potential in the top Asian countries with combined populations of 2.5 billion.[2]  Add to that another 1.7 billion in South Asia, a whopping East Asia & Pacific GDP of $22 trillion[3] buying more than 65% of Australia’s exports.[4]  Two-thirds of the emerging middle class resides on Australia’s doorstep.[5]  With self-promotion and education, Asia-Pacific entrepreneurs    — even more so than entrepreneurs from Europe or America — are in a great position to leverage their skills and capitalise on a greater understanding of and insight into Asian cultures.… Read the rest