Wiggles at Wiggleworld

Top entertainers global business model

Wiggles at Wiggleworld
The Wiggles pursued a novel business model, in which children’s entertainment was made accessible to adults. To inform their undertaking, individual Wiggles obtained tertiary qualifications in early childhood development.

While still often perceived as just a music group, the successful Australian band known as ‘The Wiggles’ (http://www.thewiggles.com.au/) is born global entertainers business model success story. Its core business provides family entertainment through concerts, CDs, DVDs, television, toys, play centres, theme parks and online communities.

The Wiggles are active in New Zealand, the UK, the Republic of Ireland, the US, Canada and Taiwan, and are considering additional markets in Asia and South America.… Read the rest