Howard Frederick writes: The linked article by Natasha Iskander in Harvard Business Review is an example of ‘Design Thinking Irredentism’. Irredentism is a movement that seeks to claim/reclaim and occupy lost territory. Iskander seeks to foment the discontent of managers against ‘outsiders’, that new corps of designers that is revolutionizing everything from business models to personal life directions. She fails to recognize that ‘designerly ways of knowing’ is as important as the scientific method.
Her major defense is that there’s nothing new about Design Thinking; it’s all just a modern rehash of the scientific method, or what she calls the ‘rational-experimental’ approach.… Read the rest