Entrepreneurship: Theory/Process/Practice (Melbourne: Cengage Learning, 2019) focuses on Asia-Pacific entrepreneurial development with an overarching commitment to environmental and sustainable entrepreneurial practice as well as social and ethical responsibility. Its strong theoretical framework is coupled with an emphasis on the experiential, through a wealth of scenarios, case studies, feedback questionnaires and business plans. This edition has an emphasis on lean entrepreneurship and the business model canvas, which promotes experiential practice aligning with the online material.

2019 Book Launch

Universities using our book

SchoolCourse Name
Auckland University of TechnologyENTR 501 Intro to entrepreneurship
Australian Institute Management NSWDiploma Management
Australian Institute of Business – VPGEntrepreneurship
Australian Institute of Higher EducationMGMT211 Entrepreneurship
Australian Institute of Higher EducationBUS203
Blue Mountains Hotel School – Sydney CampusBUS302 – Business Management & Entrepreneurship
Bond UniversityBCFN01-020 / 011 Introduction to Entrepreneurship & Innovation 
Crown Institute of Higher EducationENT201 Entrepreneurship Practice
Curtin University – BentleyMGMT3004 Entrepreneurship
Deakin University – BurwoodMMM241 Foundations of Entrepreneurship
La Trobe University – BundooraMGT5EBP Entrepreneurship
RMIT – BundooraEEET2116 Engineering & Enterprise 
RMIT – MelbourneBUSM1546/ BUSM4401 OUA – ENTREPRENEURSHIP & NEW VENTURE CREATION
RMIT – MelbourneGRAP2495 Professional Practice 
Southern Cross University – Coffs HarbourMNG00314 – Entrepreneurship
University of Adelaide – North TerraceENTREP 1006 Opportunity Assessment
University of Adelaide – North TerraceENTREP 7028 Managing Strategy & Growth
University of Canberra6349 – Entrepeneurship
University of Canberra9691 – Entrepreneurship PG 
University of Canterbury – ChristchurchMGMT342 Entrepreneurship and New Ventures
University of Newcastle – CallaghanMNGT2002 – Business Venturing
University of Notre Dame – FremantleBUSN3690 Innovation and Entrepreneurship
University of South Australia – City WestBUSS 2085 Entrepreneurship for Social and Market Impact
University of South Pacific – SuvaMG 305- New Venture Creation
University of South Pacific – SuvaMBA421  New Venture Creation  Entrepreneurship
University of Tasmania – Sandy BayBAA211 Entrepreneurship
University of Technology Sydney – Haymarket Campus 21854 – Innovation, Creativity and Entrepreneurship
University of the Sunshine CoastENT211 New Venture Development
Victoria University – Flinders LaneBMO6511 Managing Innovation and Entrepreneurship
Victoria University – Flinders LaneBMO6622 Managing Innovation & Entrepreneurship
Victoria University – Wellington NZGBUS522 innovation and creation 
Victoria University – Wellington NZMMBA565 entrprenership 

Howard Frederick

Leading world expert in Entrepreneurship Education
Have coached 1000s | Design Thinking trainer
Greater Boston Area
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Re-imagining education for entrepreneurs through design-based mind-sets and methods.

Saturday, Oct 19, 2019
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