- Hick’s Law: describes the time it takes for a person to make a decision is a product of the possible choices he or she has: increasing the number of choices will increase the decision time logarithmically. ‘If you want your users to have a smooth experience with your product, try reducing the number of options by limiting them to what a user needs.’
- Miller’s Law: states that the average person can only keep a limited amount of information (5–9 items) in their mind at a period of time. The solution is chunking. Chunking describes the act of grouping related information into smaller units, making it easier to process and understand.
- Jakob’s Law: states that users spend most of their time on other sites, hence they prefer your site to work the same way as all the other sites they already know. This principle encourages designers to follow common design patterns in order to avoid confusing the user.
Lam, Jeremiah. “The Psychology of Design.” Jeremiah Lam, June 11, 2019. https://medium.com/@nataniellam/the-psychology-of-design-3c8b8fe9b31f.
Latest posts by entreVersity
- U Wisconsin new ‘Master ofDesign+Innovation’ engages five disciplines - October 31, 2019
- Human-Centered Design™ is Bullshit without Design Critiques - October 31, 2019
- Design Value Index 211% higher return for design-centric enterprises - October 30, 2019